{"id":620,"date":"2020-08-14T11:39:21","date_gmt":"2020-08-14T16:39:21","guid":{"rendered":"https:\/\/midwestfamilyofcompanies.org\/?p=620"},"modified":"2020-08-14T11:39:22","modified_gmt":"2020-08-14T16:39:22","slug":"you-dont-need-herb-anymore","status":"publish","type":"post","link":"https:\/\/midwestfamilyofcompanies.org\/2020\/08\/14\/you-dont-need-herb-anymore\/","title":{"rendered":"You Don\u2019t Need Herb Anymore"},"content":{"rendered":"\n<p>Remember Herb Tarlek?&nbsp; You know\u2026the advertising sales guy from \u201cWKRP In Cinncinnati?\u201d<\/p>\n\n\n\n<p>Back in the day, if you wanted to \u201cbuy\u201d advertising, you needed to do it from an ad guy.&nbsp; The media sales rep.&nbsp; Didn\u2019t matter if it was radio, television, newspaper or outdoor, the process started and ended with your \u201crep.\u201d<\/p>\n\n\n\n<p>I have news for you.&nbsp; You don\u2019t need Herb anymore. &nbsp;Not with programmatic ad buying.<\/p>\n\n\n\n<p>Programmatic ad buying brings data mining into the&nbsp;ad buying equation and makes the process both automated and programmable through algorithms and software platforms. You can target geography, demography and even psycho-graphically all with the click of a button. &nbsp;You no longer need that ad person to make it happen.<\/p>\n\n\n\n<p>Why go programmatic?<\/p>\n\n\n\n<ul><li>Increased transparency &amp; control. Programmatic technology offers a layer of transparency that marketers and advertisers can&#8217;t get from traditional advertising.<\/li><li>Real-time measurement.<\/li><li>Greater&nbsp;efficiency<\/li><li>Greater targeting capabilities.<\/li><li>Increased audience-reach.<\/li><\/ul>\n\n\n\n<p>Fewer ad misses.&nbsp; Greater ROI.&nbsp; A smarter ad buy for sure. &nbsp;<\/p>\n\n\n\n<p>Hit the road Herb!&nbsp; You aren\u2019t needed around here anymore.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember Herb Tarlek?&nbsp; You know\u2026the advertising sales guy from \u201cWKRP In Cinncinnati?\u201d Back in the day, if you wanted to \u201cbuy\u201d advertising, you needed to do it from an ad guy.&nbsp; The media sales rep.&nbsp; Didn\u2019t matter if it was radio, television, newspaper or outdoor, the process started and ended with your \u201crep.\u201d I have [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[18,24],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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