Targeted Display

Marketing to those who are looking for you. Search retargeting targets an audience based on keywords and previous searches they conduct on other websites. Search retargeting is great for finding new customers. For more information click here: contact us today!

Keyword Level Bidding, Reporting, and Optimization: We offer full visibility and control for each keyword targeted. Just like in search marketing, the ability to vary bids for each individual keyword is a must in order to achieve optimum results.

Variable Recency: We enable variable targeting and bidding based on the recency of the search event. For example, ads can be served to users who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search. Recency is a major factor in optimizing to CPA, CTR, and CPC goals.

Total Transparency: We tell you exactly how much of each dollar spent goes to media, data, and platform costs. In addition, you’ll see the spend and performance on each keyword, domain, exchange, time of day, and more.

Reporting & Analytics

All campaigns receive media reporting and analytics including the following metrics:

• Total Number of Impressions Delivered
• Total Clicks and Click-Thru-Rate (CTR)
• Top Performing Domains
• Top Performing Keywords
• Top Performing Ad Units

Marketing to those who are interested in your products or services. Contextual retargeting serves ads to people based on articles they read and the websites they visit.  This tactic is good for finding developing markets and niche clientele. We offer several contextual targeting options:

Keyword Contextual Targeting: Create your own contextual category by uploading keywords to define the pages where you want your ad to appear. Bid, report, and optimize based on each keyword to attain optimal performance.

Category Contextual Targeting: Target ads on pages that fall into one or more of 300 contextual categories defined by the Internet Advertising Bureau (IAB). Gain visibility on how each contextual category is performing and optimize to CTR, CPC, or CPA.

Keyword/Category Contextual Combination: All campaigns receive media reporting and analytics including the following metrics:

• Total Number of Impressions Delivered
• Total Clicks and Click-Thru-Rate (CTR)
• Top Performing Domains
• Top Performing Keywords
• Top Performing Ad Units

Uses GPS technology to build a virtual geographic boundary or fence around a specific location and captures the target demographic at the events they attend, where they shop, dine, and work out. Once a person enters a fenced area, a Real-Time Bidding process occurs and a display ad is served to the mobile devices of those who meet the selected target audience.

Conversion Zones

Are virtual boundaries drawn around your location via a GPS map. Conversion Zones tracks the number of people who have been served an ad and then come to your business. Any user who visits your location is counted as a conversion. We tackle mobile ID, unlike other providers.

Geo-Fencing Summary Report Includes

• Name of Locations Targeted
• Number of Impressions Served to Users Who Visited Each Location
• Clicks and CTR by Location

Conversion Zone Reporting

• Impressions
• Total Spend
• Clicks
• View Through Visits
• Click Through Visits
• Total Visit Rate (TVR)
• Cost Per Visit
• Daily Visits
• Daily Total Conversion Zone
• Visits

Target customers who attended specified events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geofence during a specified date and time window of an event and then advertise to those customers. Ideal locations include stadiums, arenas, convention centers, parks, festivals, and much more.

• Conventions
• Concerts
• Sporting Events
• Festivals
• Entertainment Venues