Eau Claire, WI

Named one of the top 20 best small cities to live in, Eau Claire is known for its educational system including the University of Wisconsin-Eau Claire, and health and technology business base.  Baseball great Hank Aaron played his first professional season in Carson Park, a favorite recreation area in the center of the city.  Neighboring Chippewa Falls is home to world-famous Leinenkugel’s Beer, giving the area a delicious beer to call its own.  Eau Claire residents know how to work hard, and play even harder, with many wilderness areas for hiking, trails for biking, lakes for fishing, and ponds for skating.  And in this community, the stations of Mid-West Family Broadcasting have been “a part of the family” for many decades.

20 in a Row WAXX 104.5

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WAXX 104.5 booms 100,000 watts to listeners in over 33 counties throughout western and central Wisconsin.  The country music leader for over 50 years and winner of many national awards, WAXX features today’s country superstars like Miranda Lambert, Blake Shelton, Jason Aldean, Eric Church, Florida Georgia Line, Luke Bryan and Lady Antebellum, along with Hall of Fame Farm Director Bob Bosold, WBA 2012, 2014 and 2016 Best Morning Show hosts Alex and Cora, Terry West and Phil Tripper.  Live and local WAXX is listeners’ primary source for weather alerts, news, traffic and school closing information as well as the market leader for events and contests.  Download WAXX Station Profile


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Hot AC I-94 WIAL has been a consistent ratings leader with Women 25 to 54 for over 30 years.  A favorite with families and at-work listeners, live and local I-94 plays a variety of artists like Katy Perry, Ed Sheeran, Adele, Bruno Mars, P!nk, Maroon 5, Lady Gaga, Imagine Dragons, and Kelly Clarkson.  I-94 also reaches educated, active adults through 3WinWithI94.  Download WIAL Station Profile

92.9 The X WECL

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92.9 The X WECL is THE rock station of the Chippewa Valley targeting Men ages 18 to 49.  The X plays real rock with plenty of Ozzy, Metallica, Nirvana, Volbeat, Guns N’ Roses, Linkin Park, AC/DC, Foo Fighters and more.  Live and local, with The Morning X with Scorch, plus Cooper and Taylor, The X is more intertwined with Rock Fest – a nationally-known concert event – than any other station.  Download WECL Station Profile


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98.1 WISM is this area’s premier classic hits station and does well with men and women 25 to 54.  Chippewa Valley area listeners turn their knob to 98.1 to hear the greatest hits of the late-’60s through the ’80s.  The listeners of 98.1 are generally middle-aged adults, likely to have kids, from middle-class families, and overall love to be surprised on a daily basis when it comes to the music 98.1 plays. When listeners need variety without all the nonsense, they come to 98.1!  Download WISM Station Profile

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Sports Talk 105.1 WAYY is the Chippewa Valley’s authority on sports.  “Dan Kasper & The Morning Locker Room” from 6 to 9 am is this area’s only live and local morning sports talk show, featuring Bob Bosold, Luc Anthony, John Murphy, and Marty Green, plus regular appearances by local sports media, and interviews with national sports personalities.  The top sports talk show in the country, The Dan Patrick Show, airs from 9 to 11am.  Wisconsin Sports Authority Bill Michaels takes local calls from 11am to 2pm.  Doug Gottlieb is on the air from 2 to 5 pm.  Then, CBS Sports Radio personalities cover the rest of the day and all weekend.  The Chippewa Valley’s largest radio news team keeps listeners up to date on Chippewa Valley stories and severe weather situations.   Download WAYY Station Profile


95.9 jamz WEAQ is non-stop music without all the talk.  Welcome to the party!  The top artists of today can be found here, including Bruno Mars, Drake, The Weeknd, Rihanna, Ariana Grande, and more.  Download WEAQ Station Profile