Buying Ads or Building Strategy

Buying Ads or Building Strategy

Ahh…Don Draper.  Now he was an Ad man.   Remember those days?  Imagine not having a clue what your brand stood for?  What your brand meant?  Hell, you probably didn’t even know your business was a brand.  You walked into the “Ad Exec’s” office and he sold you a concept.  It was creative.  It made sense.   […]

Buying Ads or Building Strategy Read More »