Remember Herb Tarlek? You know…the advertising sales guy from “WKRP In Cinncinnati?”
Back in the day, if you wanted to “buy” advertising, you needed to do it from an ad guy. The media sales rep. Didn’t matter if it was radio, television, newspaper or outdoor, the process started and ended with your “rep.”
I have news for you. You don’t need Herb anymore. Not with programmatic ad buying.
Programmatic ad buying brings data mining into the ad buying equation and makes the process both automated and programmable through algorithms and software platforms. You can target geography, demography and even psycho-graphically all with the click of a button. You no longer need that ad person to make it happen.
Why go programmatic?
- Increased transparency & control. Programmatic technology offers a layer of transparency that marketers and advertisers can’t get from traditional advertising.
- Real-time measurement.
- Greater efficiency
- Greater targeting capabilities.
- Increased audience-reach.
Fewer ad misses. Greater ROI. A smarter ad buy for sure.
Hit the road Herb! You aren’t needed around here anymore.