A Family of Eight Local Marketing Partners

Locally OwnedFull-Service Marketing Agencies

Marketing agent holding mobile phone with app images around it

Come Hear... Local Radio and Marketing Excellence

The Mid-West Family of Companies operates in eight radio markets, all locally owned by shareholder employees

From Top 40 to Rock to Alternative to talk radio and more, we have 44 stations with over 1 million listeners every day in the upper Midwest.

Each market operates as a separate company, enabling each to best serve its individual communities through local tastes, local talent, and local decision making.

We connect listeners to the music, personalities, and community information they crave and local businesses to their customers.

We focus on fostering relationships with our communities, our listeners, and our advertisers.

Who We Are

The entrepreneurial spirit that drives our clients drives us. If they succeed, we succeed. 

Giving Back

We believe in giving back to the communities where our employees, advertisers, and listeners live, work, and play.

Why We're Different

We are NOT cookie-cutter, boring, bottom-line focused, remote corporate-financed, media peddlers.

Mission & Vision

We are focused on fostering relationships with our communities, our listeners, and our advertisers.

What's It Like To Work Here?

The atmosphere at MWF is always fast-paced and high energy. We are a team of people who work hard for the common goal, to help our clients reach their dreams.

Leia Schneeberger - Sales in Madison, WI

I decided to come to work with Mid-West Family because I saw a "start-up" culture inside of a company that had been around for a long-time.

Andy Bontz - Marketing in Madison, WI

On-air, On-line and On-site.

Untangle this ever-changing world of marketing.Mid-West Family is your solutions provider.